TL;DR - Direct Answer
We generated 200 sales calls in 30 days for a B2B DevTools founder using a 3-part LinkedIn + X strategy: profile optimization (2% → 31% conversion), strategic engagement (poke system), and daily posting cadence (5-minute approval workflow).
The system requires zero viral tweets, zero paid ads, and zero influencer partnerships. Just strategic execution across profile setup, targeted engagement, and consistent content delivery.
The Setup
Client Profile
- DevTools founder, $2M seed raised
- Product: Data infrastructure platform for ML teams
- Stage: Post-launch, struggling with distribution
The Problem
Most B2B founders think traffic is their problem. It's not.
This client was getting 340 profile visits per week from existing content and network. That's 1,400+ visits per month - more than enough to build a pipeline.
The real problem? Conversion.
- 340 profile visits/week
- 2% conversion rate (industry average)
- = 7 clicks to website per week
- = Maybe 1-2 actual conversations per month
The Goal
Book 40+ sales calls per month from social alone, without:
- Becoming an influencer
- Running paid ads
- Begging for warm intros
- Showing up on podcasts
Part 1: Profile Optimization - From 2% to 31% Conversion
Your LinkedIn and X profiles aren't resumes. They're landing pages.
And most of them convert like garbage.
The Math That Kills Pipelines
Here's what founders miss: You already have traffic.
If you're:
- Posting occasionally
- Commenting on industry threads
- Getting mentioned by customers
- Speaking at events (even small ones)
...you're getting profile visits.
The question isn't "How do I get more eyeballs?" It's "What happens when someone lands on my profile?"
Before: 340 visits × 2% = 7 clicks/week
After: 340 visits × 31% = 105 clicks/week
Same traffic. 15x more pipeline.
The Three Profile Fixes
1. Headline: Capability Statement, Not Job Title
Before: "Founder & CEO @ DataStack"
After: "Query 10M embeddings in <100ms. Spot memory leaks in 3 clicks, not 3 hours of kubectl logs."
Why this works:
The old headline tells visitors WHO you are. The new headline tells them WHAT THEY CAN DO.
This is the Capability Bridge framework: sell verbs (capabilities), not nouns (job titles).
When prospects see your profile, they're asking:
- "Can this person help me?"
- "Do they understand my world?"
- "What's in it for me?"
Your job title answers ZERO of these questions.
A capability statement answers all three.
Formula:
[What you do] → [Specific result] in [Timeframe] [without common obstacles]Examples:
- "Build production ML models in 2 days, not 2 weeks. No DevOps required."
- "Turn founder insights into consistent content. 5 min/day approval system."
- "Ship recommendation features in days. <100ms latency at 10M+ embeddings."
Notice: Each one sells what you can DO, not what you built.
Part 2: The Poke Strategy - Strategic Engagement That Converts
Traffic without targeting is just noise.
Most founders post content and pray the algorithm shows it to the right people. That's not a strategy - it's a lottery ticket.
Instead, we use the Poke Strategy from the X One-Shot playbook.
What is Poking?
Any action that delivers a notification to your target prospect:
- Like their post
- Reply to their thread
- Retweet with comment
- Follow them
- Tag them (sparingly)
The goal: Get curious prospects to click your notification and view your optimized profile.
The 3-Day Poke Cadence
Day 1: Like their post
- Target: Posts with <100 likes (higher deliverability)
- Why: You want your notification to stand out, not get lost in 1,000+ likes
Day 2: Value-add reply
- NOT "Great post!" or "This! 🔥"
- Add a contrarian take, relevant example, or followup question
- Goal: Show you actually read it and have domain expertise
Day 3: Connection request with context
- Message: "Saw your post about [specific topic]. We're working on [related problem]. Would love to connect."
- Personalized but not salesy
- If they accept, they visit your profile → Your optimized profile converts them
The Math Behind Strategic Poking
We tracked this for 4 weeks:
- 150 pokes per week (30 targets × 5 high intent segments)
- 89 connection accepts (59% acceptance rate)
- 72 profile visits (81% of accepts visited profile)
- 22 clicks to website (31% conversion - our optimized profile)
- 8 booked calls (36% of clicks → calls)
150 pokes → 8 calls per week → 32 calls per month
The Results: 200 Calls in 30 Days
Week 1:
- Optimized profile (8 hours one-time setup)
- Started poke strategy
- Published 5 posts
- Result: 12 calls booked
Week 2:
- Refined poke targeting (more specific keywords)
- Increased to 7 posts (daily cadence)
- Profile conversion improving (2% → 14%)
- Result: 31 calls booked (cumulative: 43)
Week 3:
- Profile conversion stabilized at 28%
- Poke strategy hitting rhythm (150/week)
- Content getting more engagement (real convos)
- Result: 54 calls booked (cumulative: 97)
Week 4:
- Profile conversion peaked at 31%
- Poke targets expanded to X (not just LinkedIn)
- Content repurposed: LinkedIn → X threads
- Result: 103 calls booked (cumulative: 200)
The Full Funnel Math
Top of Funnel (Traffic):
- LinkedIn profile visits: 340/week (unchanged - we didn't need more traffic)
- X profile visits: 180/week (from poke strategy)
- Total: 520 visits/week
Middle of Funnel (Conversion):
- Profile → Website clicks: 31% conversion (was 2%)
- 520 visits × 31% = 161 clicks/week
Bottom of Funnel (Calls):
- Website → Call booking: 40% (optimized CTAs + Calendly)
- 161 clicks × 40% = 64 calls/week
- Actual: 50 calls/week (some no-shows, some not qualified)
Monthly:
- 50 calls/week × 4 weeks = 200 calls/month
Key Takeaways
- Traffic isn't your problem, conversion is. Fix your profile before trying to "go viral."
- Strategic engagement beats random posting. Poke 150 high-intent prospects/week instead of hoping the algorithm shows your post to the right people.
- Outsource creation, keep approval. You don't have time to write daily. But you have 5 minutes to review.
- Sell capabilities, not features. "Query 10M embeddings in <100ms" beats "fast vector search."
- Describe their problem better than they can. That's how they trust you have the solution.
200 calls in 30 days. Zero ads. Zero influencers. Zero viral tweets.
Just strategic execution.
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Want to know exactly how we did it?
Theo Popov is the co-founder of GTM Stacker. Former COO who bootstrapped a restaurant franchise to $4.1M revenue and 11 locations. 8+ years in operations, now running the full B2B marketing engine—content strategy, LinkedIn and X growth, and outreach systems across email and social at scale.